TASTE - Bison tastes great! Most people interviewed feel that bison is the most flavoured meat they have ever tasted. It has a sweeter and richer flavour than beef and is naturally tender, thus can be prepared in much the same way as beef.

VALUE - Bison falls into the gourmet section of speciality meat. The value of bison is not what you pay, but what you get in return. Nutritionally you are getting more protein and nutrients with fewer calories and less fat. Bison is a dense meat that tends to satisfy you more whilst eating less.

HEALTH - Bison are handled as little as possible. They spend their lives on grass, much as they have done for hundreds of years. They are not subjected to questionable drugs, chemicals or hormones.

STORING - It is useful to note that fresh bison will keep for longer in your refrigerator than other meats because of the low fat content.

BISON - is the ideal meat for the health conscious and conservation minded consumer. It has often been called the 'original health food'. Bison meat is significantly higher in protein, yet lower in fat, cholesterol and calories than other meats (including poultry and fish) With less calories per ounce, you can see why bison is accepted as a diet food.